I found e-girl fashion interesting because I worked at a make-up store, so I kind of saw the behind the scene's of it. The aggressive use of make-up in e girl is a bit harder to pull off then the natural hidden makeup. If you're using a couple dots of concealer perfect color matching doesn't matter, but if you're smearing blush all over your face you will 100% notice if the pink's off.
Also e-girl fashion is interesting because it works best in picture's of short-form media with filters. No matter how hard skilled you are or how expensive your products are there is no hiding the fact that you have a crap ton of make-up, giga lashes, and a synthetic wig. All three of those things are blatant if you see them irl or without filters. This is a style needs a filter to smooth over the weird shine in synthetic wigs/over dyed hair, noticeable caking from to much blush, etc. Alongside that the make-up gets really melty if left on for more than 5 hours, so it has to be short form content.